I've been doing this for 20 years. I still about every pixel.
I started in ad agencies doing interactive work for Nokia and Motorola when Flash was cutting-edge. I've been through the shift to mobile-first, design systems, and now AI-integrated workflows. What hasn't changed: good design earns trust, and bad design costs it.
For the past decade I was VP of Design at eTags — building a product from a two-person startup to one of the leading DMV service platforms in the country. I've run the design, written the front-end, and sat in the room where the business strategy got made. That combination is rare.
Today I focus on cohesive product and brand experiences: shaping direction, crafting high-quality UI, and ensuring the final build holds up in real-world use.
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2014–2025
VP of DesigneTags.com — Fort Lauderdale, FL
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2013–2014
Design DirectorAJT Media — Fort Lauderdale, FL
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2010–2013
Co-FounderAvantGarde Marketing
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2007–2010
Brand Director, UI/UXArgo Digital Solutions
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2005–2007
Interactive ManagerXtremeMac — Weston, FL
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2000–2005
Interactive ManagerStarmark — Nokia, Motorola, BOSCH, USMC
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1998–2000
Designer, 3D ArtistFrankel & Co — McDonalds, Frito Lay, USPS, Walmart, United Airlines
I’m a Swedish-born designer based in Fort Lauderdale, Florida. I’m drawn to the intersection of design and technology. I’ve helped teams bring brands to life through strategy, high-craft design, and production-ready execution.
I'm currently open to senior design leadership roles at product-led companies and AI-forward teams who want a design leader who can work at every altitude.
If you'd like to find out more: