Brand Systems · Visual Design · UI/UX

Bridging creative Vision with Development to drive business outcomes.

20+ Years
Design direction, brand strategy & front-end
$100M+
Revenue scaled at eTags.com over 10 years
Brand → UI → Code
Identity systems through to working front-end
Fortune 500 & Startups
USPS, NCL, UNITED, and 10+ brands built from the ground up.

eTags.com

National private DMV service platform

SKN Labs

DTC Skin Care Brand

Healthnook

Health Insurance Marketplace

Partzilla

OEM Powersports Platform

Real E-Cig

Premium e-cigarette brand

Bridging the gap most designers can't; defining a vision, run a team, and ship the front-end myself.

Brand & Identity Systems

Full brand development, identity, tone of voice, guidelines, and campaign direction built to scale across digital, print, and product.

Design Direction & Leadership

Building and running design teams, setting creative standards, driving product strategy from the design seat. Player-coach by default.

UX & Product Design

End-to-end product design. Research, IA, wireframes, prototyping, UX testing, and high-fidelity UI; fluent in the full design process.

Front-End Development

Production-ready HTML, CSS/SASS, and JavaScript. I write the code, not just the spec; ergo faster iteration and cleaner handoffs.

Motion & Multimedia

Video production, motion graphics, and lifecycle campaign creative, from script to final cut, across all channels.

AI & Emerging Tools

Active practitioner with AI-integrated design and development workflows; staying ahead of how AI is reshaping the design process.

Diesel Logo

Diesel Outboards

Outboard Engline Retailer

CFY Logo

Central Florida Yamaha

Marine Dealership

Repairco Logo

Repairco

Marine & Land Mechanics

Jet-Tech Logo

Jet-Tech

Water propulsion engines

RMS Logo

RMS Network

Digital Media Company

Oceano Logo

Oceano

Bistro & Cevicheria

Elan Blanc 79

Outdoors Clothing Brand

Ascente Logo

Ascente

Educational Platform

ODN Logo

Outdoor Network

Industry leader in marine and powersport properties

Let's something that matters.

Open to senior design roles at brand & product-first companies, AI, fintech, and complex workflow products.