Brand Architecture · Visual Design · UI/UX

Where creative meets

20+ years of visual design. Building brands, products, and experiences.

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20+ Years

Design direction, brand strategy & front-end

$100M+

Revenue scaled at eTags.com over 10 years

Brand → UI → Code

Identity systems through to working front-end

Fortune 500 & Startups

USPS, NCL, UNITED, and 10+ brands built from the ground up.

Companies I've designed for

What I Bring

Bridging the gap most designers can't; defining a vision, run a team, and ship the front-end myself.

My job is to take what's still forming; your story, positioning, and product; and shape it into a world people instantly “get.” Something that looks sharp, feels intentional, and earns trust.

Brand & Identity Systems

Full brand development — identity, tone of voice, guidelines, and campaign direction built to scale across digital, print, and product.

Front-End Development

Production-ready HTML, CSS/SASS, and JavaScript. I write the code, not just the spec, i.e. faster iteration and cleaner handoffs.

Design Direction & Leadership

Building and running design teams, setting creative standards, driving product strategy from the design seat. Player-coach by default.

Motion & Multimedia

Video production, animation, motion graphics, and lifecycle campaign creative, from script to final cut, across all channels.

AI & Emerging Tools

Active practitioner with AI-integrated design and development workflows, staying ahead of how AI is reshaping the design process.

UX & Product Design

End-to-end product design: Interface design, user experience, wireframes, journeys designed for real users and real developers. Fluent in the full design process.

Case Studies

Building and managing startup design initiatives from 0→1 for the last 15 years.