Design Direction · Brand · Product · Front-End

Brand. Product. Code.

Design Director with 20+ years taking brands and products from first idea to production.

Designed For:

McDonalds

USPS

United

Walmart

Nokia

Motorola

BOSCH

NCL

Citrix

What I Bring

Bridging the gap most designers can't; defining a vision, run a team, and ship the front-end myself.

My job is to take what's still forming; your story, positioning, and product; and shape it into a world people instantly “get.” Something that looks sharp, feels intentional, and earns trust.

Brand & Identity Systems

Full brand development — identity, tone of voice, guidelines, and campaign direction built to scale across digital, print, and product.

Front-End Development

Production-ready HTML, CSS/SASS, and JavaScript. I write the code, not just the spec, i.e. faster iteration and cleaner handoffs.

Design Direction & Leadership

Hands on designer-director. Building and running design teams, setting & owning creative standards, driving product strategy from the design seat.

Motion & Multimedia

Video production, animation, motion graphics, and lifecycle campaign creative, from script to final cut, across all channels.

AI & Emerging Tools

Active practitioner with AI-integrated design and development workflows, staying ahead of how AI is reshaping the design process.

UX & Product Design

End-to-end product design: Interface design, user experience, wireframes, journeys designed for real users and developers. Engaged in the full design process.

Case Studies

Building and managing startup design initiatives from 0→1 for the last 15 years.