Brand Systems · Visual Design · UI/UX

Bridging creative Vision with Development to drive business outcomes.

20+ Years
Design direction, brand strategy & front-end
$100M+
Revenue scaled at eTags.com over 10 years
Brand → UI → Code
Identity systems through to working front-end
Fortune 500 & Startups
USPS, NCL, UNITED, and 10+ brands built from the ground up.

eTags.com

National private DMV service platform

Real E-Cig

Premium e-cigarette brand

Bridging the gap most designers can't; defining a vision, run a team, and ship the front-end myself.

Brand & Identity Systems

Full brand development, identity, tone of voice, guidelines, and campaign direction built to scale across digital, print, and product.

Design Direction & Leadership

Building and running design teams, setting creative standards, driving product strategy from the design seat. Player-coach by default.

UX & Product Design

End-to-end product design. Research, IA, wireframes, prototyping, UX testing, and high-fidelity UI; fluent in the full design process.

Front-End Development

Production-ready HTML, CSS/SASS, and JavaScript. I write the code, not just the spec; ergo faster iteration and cleaner handoffs.

Motion & Multimedia

Video production, motion graphics, and lifecycle campaign creative, from script to final cut, across all channels.

AI & Emerging Tools

Active practitioner with AI-integrated design and development workflows; staying ahead of how AI is reshaping the design process.

Diesel Logo

Diesel Outboards

Outboard Engline Retailer

RMS Logo

RMS Network

Digital Media Company

Repairco Logo

Repairco

Marine & Land Mechanics

Jet-Tech Logo

Jet-Tech

Water propulsion engines

ODN Logo

Outdoor Network

Industry leader in marine and powersport properties

Oceano Logo

Oceano

Bistro & Cevicheria

Elan Blanc 79

Outdoors Clothing Brand

Ascente Logo

Ascente

Educational Platform

CFY Logo

Central Florida Yamaha

Marine Dealership

Let's something that matters.

Open to senior design roles at brand & product-first companies, AI, fintech, and complex workflow products.