Archive
A selection of work spanning 15+ years — brand systems, digital products, and design leadership across marine, tech, retail, and lifestyle sectors.
01
Brand & Identity Systems
Visual identity, design systems, guidelines, and campaign direction built to scale.
02
UI/UX & Product Design
Interface design, user experience, and product UI designed for real users and real developers.
03
Design Direction & Front-End
Leading creative teams, managing design-to-dev handoffs, and production-ready HTML/CSS.
Jet-Tech engineered a water jet propulsion attachment for OXE diesel outboards. The branding needed to match the precision and performance of the product — technical, bold, and built for a specialist marine audience.
Élan Blanc was a Canadian outdoor accessory brand built around clean aesthetics and active living. The branding captured that balance — refined enough for lifestyle appeal, rugged enough for the outdoors.
A ground-up brand for a motorsports repair shop servicing both water and land vehicles. Built from scratch — name, identity, and tone — for a new business that needed to earn trust fast.
US-based storefront and distributor for diesel outboard engines. Developed a full brand system to establish credibility in a niche, high-consideration market.
One of the largest OEM watersports parts distributors in the USA. The rebrand and website redesign modernised a high-volume e-commerce platform serving a highly technical buyer.
A complete brand system for a Latin-inspired restaurant — from visual identity to in-venue touchpoints — designed to bring warmth and authenticity to every guest experience.
Branding initiative for Central Florida Yamaha, a regional dealership that needed a cohesive identity to stand out in a competitive marine retail market.
Outdoor Network operates across the US retail sector in marine and powersports. Developed a unified brand system to bring consistency across a multi-brand distribution business with $25.7M in revenue.
STEM designed and built Bluetooth-connected devices and companion apps for iPhone — at a time when that category barely existed. The website had to explain something genuinely new to a mainstream audience.
A corporate rebrand and full digital build for an online certification platform — structured learning with step-by-step course completion built for compliance-driven industries.
Formerly RMS Networks, Argo operated in the Digital Out-of-Home space — connecting high-traffic locations with targeted, high-quality advertising. Full rebrand, website, and print collateral to support the company's repositioning.
rVue was an advertising technology company with a demand-side platform for planning, buying, and managing Digital Out-of-Home and place-based media. Brand system and full web presence built to support an emerging ad-tech category.
Digital Out-of-Home network connecting high-traffic locations with quality-budgeted advertising. Brand system and website built to communicate a media proposition that was still new to most buyers.
Travelpride is a travel agency specialising in cruises and vacation packages. Designed and developed a website that made the booking experience feel personal, trusted, and easy to navigate.
XtremeMac was the pioneer in Apple device accessories — creators of the world's first iPod case and first Bluetooth speaker. As Interactive Manager, led website design and development, file architecture, image editing, and product photo shoots across a fast-moving, high-SKU catalogue.
